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Convallaria majalis
Lily of the Valley
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ABOUT
An Ongoing Study of Plants, Place, & Cultural Memory.
Through field study, stewardship, seasonal herbal practice, archival preservation, conversations with elders, and the gathering of community, The Ladybird Company is an ongoing search for a deeper sense of belonging - to land, memory, and one another.
Rooted in the wild heart of rural Alberta, Canada, The Ladybird Company is an exploration of the relationships between plants, people, ecology, and land-based ancestral knowledge.
Common Comfrey
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Symphytum officinale
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The Ladybird Company
is a love letter to the healing traditions of those
who came before us... Midwives, folk healers, wise women. Ancestors who carries the wisdom of the earth in weathered hands; tending the sacred flame of this knowledge not in schools, but in the home.
This knowledge was woven into the fabric of daily living: key not only to survival, but to everyday well-being. Medicine was not a transaction to be made across counters, but a gift, freely given, by the divine earth.
For those who listen, the earth still whispers. She speaks of a time, not long ago, when the power of healing was in the hands of the people. When we did not see ourselves as separate, but as a true and sacred part of the natural cycle. When we knew abundance came not from profit, but from relationship. When we did not see our world as a collection of resourced to be extracted. The Ladybird Company was born of this remembrance.
Founded in rural Alberta by herbalist, horticulturist, archivist, and writer Mackenzie Laurin, The Ladybird Company exists at the intersection of herbalism, ecology, seasonal living, and botanical heritage preservation. Through an evolving body of work that includes handcrafted apothecary & herbal beauty preparations, medicinal plant seeds, botanical archives, educational offerings, and community gatherings, the company seeks to preserve and reawaken forms of knowledge once carried through gardens, kitchens, fields, forests, and family lines.
Alongside the reclamation of traditional healing practices, The Ladybird Company is rooted in a broader philosophy: that people are meant to belong to the places they inhabit. That the acts of growing food, tending soil, preparing medicine, observing the seasons, sharing good meals, saving heritage seed, documenting plants, and gathering in community are not separate practices, but deeply connected ones. Through both ancestral knowledge and modern research, The Ladybird Company seeks to foster deeper relationships between people, plants, land, and the living systems that sustain us. At its heart, it is an ongoing study of remembrance, reciprocity, and belonging.
THE FACES OF
THE LADYBIRD COMPANY
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Mackenzie Laurin
Mackenzie is a herbalist, horticulturist, writer, archivist, and storyteller; founder of The Ladybird Company, and co-founder of Hearth & Heritage Family Farms. She was raised in the Peace Country of northern Alberta, and is now based rurally in the County of Vermilion River, near the border of Saskatchewan.
She graduated from the Horticulture Technologist diploma program at Olds College, where she focused her studies on native ecosystem restoration, permaculture, and ethnobiology. She continued to build her practice through years of independent study, fieldwork, and hands-on experience. Her work reflects a reverence for old-world botanical traditions, intergenerational connection, ecological stewardship, and the wisdom carried through plants, seasons, landscapes, and community.
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Matthew Grant
Bendick
The Ladybird Company runs on a lot of heart- and the occasional bit of unpaid labour. As far as overworked and underpaid assistants go, Matthew Grant tops the list. Partner to Mackenzie and steadfast supporter of her every wild idea, Matthew Grant is the invisible and uncomplaining hand behind much of the heavy lifting, problem-solving, and product testing that keeps the business running smoothly.
A gifted horticulturist in his own right, you may occasionally find him joining Mackenzie on the trail, contributing his knowledge, especially of trees.
Bear
Meet Bear- The Ladybird Company's resident morale officer and occasional field assistant. Bear takes her duties extremely seriously- especially those that involve hitting the trail and having a little treat. She can often be found happily accompanying Mackenzie to plant walks and outdoor classes; keeping a quiet watch and signaling Mackenzie when it's time to take a break.
Equal parts beloved friend, guardian, and squirrel enthusiast, Bear brings joy and a sense of gentle grounding to everyone she meets. While she loves making new friends, while she's working, Bear's primary job is to focus on Mackenzie, alerting her to changes in her heart rate. This is necessary for everyone's safety, so we kindly ask that you not disturb her on trail, and are patient as she trains for this important task.
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